Hi! I’m Sam, a graphic designer and photographer with over 10 years of experience creating visuals that help brands stand out and connect with their audiences.

Throughout my career, I’ve worked across FMCG, retail, fashion, financial services, and not-for-profit sectors — both in-house, in agencies, and as a freelancer. This variety has shaped my ability to blend creativity with strategy, crafting design solutions that are not only beautiful but purposeful.

I’m passionate about helping organisations tell their story through thoughtful, impactful design. Whether it’s building a visual identity, developing marketing materials, or capturing imagery that brings a brand to life, my goal is always the same — to empower organisations to grow and achieve their goals by helping them be seen and heard.

With tertiary qualifications in graphic design, photography, and marketing, I bring both creative skills and strategic insight to every project.

When I’m not behind the camera or designing, you’ll usually find me travelling, cycling, or hanging out with my cat, Momo — recharging and finding inspiration for the next creative adventure.